Impactpool
Impactpool approached me with a clear challenge: unify a fragmented product ecosystem serving over 900,000 users while enabling continued growth of their global talent platform. They needed more than incremental improvements — they needed a scalable structure built to support both users and long-term expansion.
The Challenge
Impactpool’s platform had evolved into a fragmented ecosystem combining ATS, CMS, and a global talent career platform. Over time, inconsistent structures, duplicated workflows, and unclear navigation created friction across both B2B and B2C experiences. This increased cognitive load for client organisations and over 900,000 users, making it harder to manage recruitment workflows and connect talent with opportunities. The platform needed a unified and scalable structure to improve usability and support continued growth.
My Role
Senior Product Designer Led the end-to-end redesign with a focus on Information Architecture Owned structural direction across the product ecosystem Facilitated stakeholder alignment across business and tech Conducted user research, workshops, and usability testing
What I Did
Audit & Strategy: Conducted a comprehensive Information Architecture audit to identify duplicated functionality, structural gaps, and workflow friction across key user journeys. Structural Redesign: Redefined the platform architecture by creating clear content domains and a scalable navigation model that unified ATS and CMS workflows. Collaborative Workflows: Designed shared candidate workflows and collaborative tools to improve efficiency for recruitment teams managing talent pipelines. Design System: Introduced a modular design system and updated UI patterns to improve consistency, accessibility, and scalability across the platform. Validation: Developed flows, wireframes, and prototypes to validate navigation logic and improve task efficiency through continuous user feedback.
Results & Impact
Unified Experience: Delivered a more structured and consistent platform experience for over 900,000 users. Improved Efficiency: Reduced friction across onboarding and core recruitment workflows. Business Impact: Increased engagement and conversion through clearer journeys and improved payment plan structures. Scalable Foundation: Established scalable IA and design system foundations to support future platform growth.
