Life Happens
Lifehappens approached me to make complex financial and insurance content more accessible to a wide audience. They weren’t just looking to refresh the interface — they needed a clear and structured experience that could guide users and support long-term engagement.
The Challenge
Life Happens provided valuable financial education content, but the platform structure made it difficult for users to navigate information and complete key tasks efficiently. Over time, unclear content hierarchy and fragmented workflows created friction and reduced engagement. Manual operational tasks and inconsistent organisation made it harder for partner organisations to manage and distribute resources effectively. The platform needed a clearer structure to improve usability, reduce friction, and support future scalability.
My Role
Senior Product Designer Led UX strategy and Information Architecture redesign Simplified complex content structures and workflows Aligned solutions with user, compliance, and business needs Defined scalable UX foundations for future growth
What I did
Content Restructuring: Audited and reorganised content into clear domains and hierarchies to improve findability and reduce cognitive load. Resource Optimisation: Redesigned search, filtering, and resource management flows to improve content access and distribution. Automation & Integration: Reduced manual processes through workflow automation and improved integration of campaign tools. Onboarding UX: Designed structured onboarding flows to improve usability and reduce friction for new users. Validation: Used wireframes and iterative testing to validate workflows and improve task efficiency.
Results & Impact
Reduced Friction: Simplified workflows and reduced manual effort across key operational tasks. Increased Engagement: Improved content clarity and usability, increasing interaction with platform resources. Operational Efficiency: Streamlined internal processes through better workflow structure and automation. Scalable Foundation: Established a consistent Information Architecture to support future platform growth.
